朱潇文 国际珠宝商务 本科预科
With the increasing development of our country, more and more people satisfy with basic needs and look for higher spiritual comfort. Such as power, identity proof, memento of emotion, aesthetic value of objects. That’s the main reason where the fuse of luxury good comes from.
In my perspective, the learning process of jewellery management is becoming the strong connection between designer and clients. Help designer to present the concept and story to the wear, collect feedback from viewer to the maker. During the learning and practicing, I find the important of brand research. In the final report, I chose the famous French luxury jewellery brand CHAUMET as target. From its background, supply chain, 8P definition, consumer, competitor, environment, and SWOT to get conclusion for its future promotion. I understood connection during culture, art, and jewellery much better and great promotion strategies of a good luxury jewellery brand.