周怡希 时尚管理 本预
The fashion business atmosphere is constantly changing, countless factors affect the analysis and collection of data and change the positioning and nature of business. I think it is meaningful to comb the existing materials in time and compare them.
In my first project, I studied Lululemon, one of the few brands that were able to survive the epidemic and continue to develop economically. What is its marketing in the epidemic? What are the reasons for its reverse economic rise? Combined with different data and some surveys of consumer groups, I analyzed their reasons.
In my second project, I try to understand the most modern Chinese style and dig out the points that are different and corresponding to the past. What room does it have for improvement? What is the Chinese market like under the guidance of the new national tide? After understanding and analyzing, I tried to use novel materials and a more fun way to do the innovation of national-style materials.
My third project is more like a case study of a brand. Through the fashion shows of the last two seasons, I cut into the current design concept and direction of the brand and predicted the future development direction of the market. After drawing the conclusion of narrow fashion, I tried to draw some clothing forecasts.
The essence of fashion management is to explore customer needs and grasp the trend dynamics and make society more fully understand and recognize the existing fashion market through marketing, sales strategy, and other links. I also made my project from these perspectives.