杨滢 时尚商务及推广 本预
Fashion is a cycle; I like to explore the changing style to find out the true meaning of fashion. After I studied fashion management, I found that every brand has its unique operation mode.
In the report Analysis of the Most Popular Wear Style of the Season, I chose Oversize, which has been popular for a long time. When I deeply analyzed the historical background of Oversize and related brands of this style, I found that it came from Brooks, an American company in the 1980s. It was born at a time of racial discrimination and economic depression. This gives me a new understanding of this style. Each brand has its soul, which is the significance of our learning and reference.
When business learning is not just a commodity in the traditional sense, you will find that it has been living with you. In the Brand worthy of analysis project, what immediately comes to my mind is Comme des Garcons, its uniqueness is reflected in every place. As a designer brand, it has its own communication concept. The way that funds are used to focus on design instead of extensive marketing makes it unique among all clothing brands. Of course, systematic analysis is also important for this report to carry out macroeconomic analysis, SWOT analysis, competitors, 8P, etc... Through learning, I discovered things those ordinary consumers could not see.