杨滢 时尚商务及推广 本预

2021.06.02

时尚是一个轮回,我喜欢去发掘多变的风格从中找出时尚中的真谛。在我学习了时尚管理之后,我发现每一个品牌都有自己独特的运营模式。

报告《当季最流行的穿搭风格分析》我选择了流行了很久的oversize穿搭,当深入分析oversize的历史背景和这种风格的相关品牌时我发现它来自于1980年代的美国Brooks。它的诞生是在一个有着种族歧视、经济萧条的特殊时代下产生的。这让我对这种风格有了新的领悟,每个品牌有着自己的灵魂这也是我们学习借鉴的意义。

当商业学习不仅仅是传统意义上的商品,你会发现它一直生活在你身边。《值得分析的品牌》项目中,我立刻想到的就是川久保玲它的独特体现在每一个地方,作为一个设计师品牌它有着自己的传达理念,资金用来注重做设计而不是广泛营销的方式使它在所有服装品牌中独树一帜。当然,系统的分析也是重要的对于此报告进行了宏观经济、SWOT分析、竞争者、8P等......通过学习发现了作为普通消费者无法看到的东西。

Fashion is a cycle; I like to explore the changing style to find out the true meaning of fashion. After I studied fashion management, I found that every brand has its unique operation mode.

In the report Analysis of the Most Popular Wear Style of the Season, I chose Oversize, which has been popular for a long time. When I deeply analyzed the historical background of Oversize and related brands of this style, I found that it came from Brooks, an American company in the 1980s. It was born at a time of racial discrimination and economic depression. This gives me a new understanding of this style. Each brand has its soul, which is the significance of our learning and reference.

When business learning is not just a commodity in the traditional sense, you will find that it has been living with you. In the Brand worthy of analysis project, what immediately comes to my mind is Comme des Garcons, its uniqueness is reflected in every place. As a designer brand, it has its own communication concept. The way that funds are used to focus on design instead of extensive marketing makes it unique among all clothing brands. Of course, systematic analysis is also important for this report to carry out macroeconomic analysis, SWOT analysis, competitors, 8P, etc... Through learning, I discovered things those ordinary consumers could not see.

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