束宁睿 视觉传达 作品集

I did three projects: a graphic design project, a user interface design project and a brand project.

I believe that a good graphic design can help a brand to increase its visibility and have a positive and important impact on the consumer. In my graphic design project, which is also a signage project, I researched a physical art museum: The Art museum of Nanjing University of the Arts. I redesigned the entire guide system to make it more reasonable, so that, the audience will get better experience. 

My second project is a Ui design project, which is about an art app called ARTIST. This is an app for mobile devices, which focuses more on increasing the interaction between the public and the art professionals.

My third project is a brand design project about helping the European gaming brand GANAR BET to join the Chinese market. I emphasized the characteristics of the collision between the traditional culture and the betting industry. I think increasing the intimacy of consumers in the mainland China can enrich the functionality of the brand and expand the market.

 

我一共制作了三个项目,分别是一个平面设计项目、一个用户界面设计项目和一个品牌设计项目。

我认为一个好的设计能够帮助品牌去提升它的视觉效果并对品牌的用户有一个正面且重要的影响。在我的平面设计项目中,我进行了一个标志的设计。我调研了一个南京当地的一个实体美术馆:南京艺术大学美术馆。根据我的调研,我重新设计了该美术馆的引导系统从而使该展馆的观展人员能够有更好的观展体验。

我的第二个项目是一个关于叫ARTIST的APP的用户体验设计项目。这个APP主要用于手机设备,是一个用来增加艺术家和大众互动的手机软件。

我的第三个项目是一个关于帮助欧洲游戏品牌GANAR BET开拓中国市场的品牌设计项目。我在项目中强调了传统文化和博彩文化的冲突性。我认为增加同中国大陆用户的亲密度能够增强品牌的功能性并帮助品牌扩大市场。

 

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