梁超 奢侈品珠宝管理 硕预
With the change of consumer group for luxury jewellery is getting younger. Through the research of some luxury jewelry brands to understand the basic situations of the market and the market trends. Liang Chao combined with consumer surveys to found out how to design and set up a product line for young female consumer and become their first ideal choice of luxury jewellery.
In the process, try to understand the materialistic basis of economics, but also the cultural effects that the whole society has – and do this in the combination. Every part of it is not an independent participant. Whether it is a manager, a designer, a consumer, or even every ordinary employee, it is fascinating what we can do. That is the truly meaningful key fact. As the bridge of all parties, the ability of manager to display and communicate of information is very important. The establishment of communication and trust between all parties, as well as the trade-off between brand value and profit, is what a qualified manager needs to constantly think about.