梁超 奢侈品珠宝管理 硕预

在消费者逐渐年轻化的今天,通过对现有奢侈品珠宝市场基本情况的调查以及对一些奢侈品珠宝品牌的研究,结合专家访谈与消费者调查,了解如何为年轻的女性消费者设计产品及建立产品线,成为她们首选的理想奢侈品珠宝。

With the change of consumer group for luxury jewellery is getting younger. Through the research of some luxury jewelry brands to understand the basic situations of the market and the market trends. Liang Chao combined with consumer surveys to found out how to design and set up a product line for young female consumer and become their first ideal choice of luxury jewellery.

而在这过程当中,通过对社会市场经济物质基础的理解并与文化影响相结合。认识到,其中参与的每一个部分都不是相互独立的参与者,不管是管理者,设计师,还是消费者,甚至是每一名普通的员工,能做什么,做好什么,才是真正有意义的事情。而作为各方桥梁的管理者,信息的展示传达至关重要。各方沟通与信任的建立,以及对于品牌价值与利润的权衡是一位合格的管理者需要不断思考的。

In the process, try to understand the materialistic basis of economics, but also the cultural effects that the whole society has – and do this in the combination. Every part of it is not an independent participant. Whether it is a manager, a designer, a consumer, or even every ordinary employee, it is fascinating what we can do. That is the truly meaningful key fact. As the bridge of all parties, the ability of manager to display and communicate of information is very important. The establishment of communication and trust between all parties, as well as the trade-off between brand value and profit, is what a qualified manager needs to constantly think about. 

 

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