方文灏 设计管理 硕预
Business in our life is constantly changing. Some factors can be controlled that we can use them as methods to lead the consumer, while some of the factors that cannot be controlled may change the markets. Therefore, it is very important that we should analyze the information and adjust the methods in time. The huge information which the internet gives us, brings us more chance, more convenient data collection and analysis.
In my first project, I did a research about the ‘Starbucks cat claw cup’ event. In the ‘Starbucks cat claw cup’ event, the media hype and the virtual-high price are the factors that can be controlled. So, I tried to find the reason why so many consumers want to buy that cup; why the price can be increased tenfold and what is the reason behind this consuming behavior in my project.
In my second project, I explored the issue about the environment problem of food package. The pace of city life is becoming more and more rapid. With the development in the take-out food industry, ‘eco-friendly products’ has become a heated theme again. Two years ago, two biggest take-out food companies in China launched an environmental project, but they did not spark any big changes. So, I tried to find out what is the main reason that caused the obstruction of the promotion of the eco-friendly packaging. Is it material, technology or awareness?
My third project was inspired by the epidemic which was happened in the early 2020. During this severe plague, a lot of foodservice industry has taken a hit. Many companies began to develop new products to survive. Except for human beings, pets have been suffering in this epidemic too, especially the outdoor pets. And there is always some discussion about pets’ security. I think pet business is a trend. So, what kind of pet is suitable to our life? What should we notice when we keep pets and how can we spread the knowledge to the owners? Based on these questions, I have my own subject <Research on App for Cat Novice>.
The design of products is aiming to give better solutions to the problems that already happened in our life. However, how to apply the solution to our real life is still a problem.