吕茜茜 奢侈品管理 硕预
In order to learn how to have a keen eye for insight into how things evolve and Put forward my own opinions and suggestions in this objective analysis. In this project, I chose to discuss the topic of China's online celebrity economy as my research topic which I collect and classify data to understand China’s online celebrity economy, and I’ve come up with suggestions for this topic from research: In terms of creating online celebrities, they need to discover their own characteristics and be good at creating personal topics to attract consumers' attention. Gain interest in the means of realization mentioned above. At the consumer level, products produced under the online celebrity economy should improve the quality of the product itself so that it can continue to attract purchasing power.