顾欣颖 时尚管理 硕预
Firstly, in my specialized courses, I researched two major themes, one was candy colour and the other was fast fashion. Fortunately, I have known more about them through research. What's more, personally speaking, I have made great progress in the production of presentations and the presentation typesetting. As a result, I have the ability to show great self-confidence on stage to make a deep impression on others.
Secondly, the same purpose of these projects is to understand what kind of products consumers prefer, so as to understand consumers and predict the next trend. Through learning and understanding, I believe that the fashion industry should pay more attention to consumer behavior, consumer aesthetics, consumer trends, consumer lifestyle and crowd segmentation. Consider fashion attributes, aesthetic standards, and whether or not they will be popular in this day and age. My first project was a survey on the candy colour. At the beginning, I determined its popularity time, and then I began to conduct a large number of data survey, from colour deployment to handicraft to fabric colour difference, and made various analysis. Career analysis is carried out to predict what colour will be used by different consumers. In addition, regional consumer analysis and crowd consumer analysis are also carried out to predict the next trend. For the second project I did a lot of consumer analysis as well. In conclusion, I found its pricing, style and corresponding audience groups to summarize the rules, so as to understand their commonality and consumer preferences.
Finally, on the presentation of rendering, I can make clear point, the content is clear, eye-catching and focused. Meanwhile, what the customers really want to see is fully grasped by me.