朱潇文 国际珠宝商务 本科预科

随着国家的建设，在满足了物质基础的当下，许多人更追求精神上的需求，例如权利和身份的象征、情感的纪念、物品美感的价值。因为这成为了对奢侈品、珠宝有着大量的需求的根本原因。

对我而言珠宝管理是学习如何成为设计师与消费者中间的那一条纽带。从设计师的角度讲述理念和故事给消费者，又从消费者的角度及时给到设计师反馈。在学习如何帮助设计师表达、销售产品的过程中，我认为品牌的调研尤为重要。我的毕业论文中研究分析了法国顶级珠宝品牌CHAUMET的品牌背景、供应链、产品形象、消费者、竞争者、宏观环境、优势劣势和品牌策略计划，在其中我了解了文化、艺术和珠宝不可忽视的联系，并学习到了优秀珠宝品牌的营销方法。

With the increasing development of our country, more and more people satisfy with basic needs and look for higher spiritual comfort. Such as power, identity proof, memento of emotion, aesthetic value of objects. That’s the main reason where the fuse of luxury good comes from.

In my perspective, the learning process of jewellery management is becoming the strong connection between designer and clients. Help designer to present the concept and story to the wear, collect feedback from viewer to the maker. During the learning and practicing, I find the important of brand research. In the final report, I chose the famous French luxury jewellery brand CHAUMET as target. From its background, supply chain, 8P definition, consumer, competitor, environment, and SWOT to get conclusion for its future promotion. I understood connection during culture, art, and jewellery much better and great promotion strategies of a good luxury jewellery brand.