汪雨蓉 时尚商务及推广 本预

  《BM Style》是由BM风格上升到Brandy Melville 品牌的分析报告。根据大量的趋势报告和调查问卷得出BM风格流行时效较短的结论。BM在夏季受大量的年轻女孩喜欢，但只限于夏季，所以新鲜感没有持续度。原因是产品单一，对消费者的选择有局限性，并且消费者没有忠实度。改项目为了品牌能继续保持热度设计了三种引流方案。

I like to observe the changes in the fashion market and analyze the changes in the market. Marketing is mainly aimed at people, and only a deep understanding of consumers' preferences and needs can make a practical marketing plan.

In the Sandro market report, I am from consumer demand to do research followed by the design of marketing programs. For example, I collect the opinions of Sandro consumers from various social media. I found that many consumers are dissatisfied with Sandro's after-sales service on social media in China, so I need to investigate Sandro's after-sales model in China and then adjust the after-sales service from the perspectives of brand interests, consumer feelings, and market models. The revised schedule can narrow the distance with consumers, and brands can also benefit from it.

BM Style is an analysis report on the rise from BM style to Brandy Melville. According to many trend reports and questionnaires, it is concluded that the timeliness of the BM style is relatively short. Many young girls like BM in summer, but only in summer, so the freshness does not last. The reason is that the product is single, consumers' choices are limited, and consumers are not loyal. In order to maintain the popularity of the brand, three drainage schemes have been designed.