裴荻泱 奢侈品品牌管理 硕预
Her research purpose of the <WeChat closed-loop Ecological Marketing Strategy of luxury brands> is to let luxury brands understand customers through WeChat ecosystem and carry out some online promotion and marketing behaviors. I will give comments and suggestions for the current online strategy of the luxury brands and the future online market trend in my paper.
Through a large number of second-hand data survey and user interviews, combined with the opinions of market experts, she finally concluded that most of the luxury clothing brands does not show a clear target age customers and age customers of the corresponding market. Most of the strategies haven't explored what the clothing brand really needs. Targeted research can seize the previous offline customers and potential online customers to serve the main clothing category of luxury brand companies.