蔡盈盈 视觉传达 本预

Visual communication is a way for designers to show what they want to express through visual elements. For Yingying Cai, using visual communication to convey social information is what she persists to do.

Due to the period of big data, the dissemination of social information is becoming faster and faster, so that many things cause attention very soon. In her work <Time>, she photographed a lot of writing instruments at different times to raise awareness of the handwriting crisis. Nowadays, more and more people rely on high-tech software to translate words by voice, which leads to the frequent occurrence of character amnesia. The problem is especially acute in languages with many hieroglyphics, such as Chinese characters. She hopes to let people aware that handwriting is as important as the ease of using high-tech software.

In her another work <Unreachable>, she focused on some special allergic people because of her own allergy experience. 

These allergy patients are allergic to hair, but these allergies are often very popular for normal people, such as cute plush toys, delicious peach, warm wool clothing, etc. She visualizes these allergies to make normal people feel these reactions, so as to express the unreachable distance between allergy patients and these beautiful things.

For Yingying, vision is a more powerful way than any other methods to express and highlight some social issues, as well as to remind people of some neglected phenomenon.

视觉传达是一种让设计师通过视觉元素把想表达的信息进行传播的途径。对于蔡盈盈来说，她更执着于运用视觉传达的方式传递社会信息。

由于大数据时代的到来，社会信息传播变的越来越快捷，也让很多事情被迅速引起了关注。在她的作品《时间》里，她为了引发人们去关注手写危机拍摄了不同时期的书写工具。现在越来越多人去依赖高科技软件语音翻译文字导致提笔忘字这一件事情频频出现。特别像是汉字这种象形文字偏多的语言这种问题更是突出。她希望让人们意识到在运用方便的高科技软件的同时不要忘记手写也是同样重要的一项能力。

在她另外一个作品《遥不可及》中，因为本身对花粉的过敏使得她注意到了一些特殊过敏人群。这些过敏患者都对毛有着过敏症状，往往这些过敏物对于正常人来说是十分喜爱的，像可爱的毛绒玩具，可口的水蜜桃，温暖的羊毛衣服等。她把这些过敏物通过视觉表达让正常人感受到这些过敏反应，从而去表达过敏患者对于这些美好的事物的遥不可及。

对于蔡盈盈来说视觉会比其他表达方式更加有力突出的去点明一些社会问题，并且能够通过作品去提醒人们一些忽视的现象。