蔡盈盈 视觉传达 本预
Visual communication is a way for designers to show what they want to express through visual elements. For Yingying Cai, using visual communication to convey social information is what she persists to do.
Due to the period of big data, the dissemination of social information is becoming faster and faster, so that many things cause attention very soon. In her work <Time>, she photographed a lot of writing instruments at different times to raise awareness of the handwriting crisis. Nowadays, more and more people rely on high-tech software to translate words by voice, which leads to the frequent occurrence of character amnesia. The problem is especially acute in languages with many hieroglyphics, such as Chinese characters. She hopes to let people aware that handwriting is as important as the ease of using high-tech software.
In her another work <Unreachable>, she focused on some special allergic people because of her own allergy experience.
These allergy patients are allergic to hair, but these allergies are often very popular for normal people, such as cute plush toys, delicious peach, warm wool clothing, etc. She visualizes these allergies to make normal people feel these reactions, so as to express the unreachable distance between allergy patients and these beautiful things.
For Yingying, vision is a more powerful way than any other methods to express and highlight some social issues, as well as to remind people of some neglected phenomenon.