杨舒贻 奢侈品管理 硕预

My research is all about the situation of designer’s jewellery brand at present and how it will develop in the future. Running a successful brand requires around 90% business acumen and only about 10% good esthetics. So, as a luxury Jewellery Management learner, our aim is to balance the gap between the design and business sides of set up a successful brand. From a realistic overview of the key elements we need research, development and nurturing in the context of our own business to give the brand a chance to compete favorably within a demanding, unforgiving and competitive industry. I have expanded on the issue of sustainability and included some new case study.

我的研究方向主要是研究有关于珠宝的设计师品牌的现状以及它的发展前景。成功的经营一个品牌需要近90％的商业头脑，然而只需要10％的好审美。因此，作为一个奢侈品珠宝管理者，我们的目标是通过平衡设计和商业之间的差距从而建立一个成功的品牌。从对我们自身业务背景下的关键要素的现实概述中，我们需要进行研究，开发和培育，以使品牌有机会在苛刻，无情和竞争激烈的行业中进行竞争。我已经扩展了可持续性问题，并包括一些新的案例研究。