吕茜茜 奢侈品管理 硕预

In order to learn how to have a keen eye for insight into how things evolve and Put forward my own opinions and suggestions in this objective analysis. In this project, I chose to discuss the topic of China's online celebrity economy as my research topic which I collect and classify data to understand China’s online celebrity economy, and I’ve come up with suggestions for this topic from research: In terms of creating online celebrities, they need to discover their own characteristics and be good at creating personal topics to attract consumers' attention. Gain interest in the means of realization mentioned above. At the consumer level, products produced under the online celebrity economy should improve the quality of the product itself so that it can continue to attract purchasing power.

为了学习怎样敏锐的洞察事物的演变过程并通过客观分析后提出的意见和建议。在这个项目中，我选择讨论中国网红经济的主题作为我的研究主题，我收集了相关数据并且进行分类，通过这些数据来了解中国的网红经济。并且从研究中得出了这个关于主题的建议：为了成为网红，这些人需要发现自己的特点，并且要懂得如何创造个人话题来吸引消费者的注意力。对于消费者层面来讲，网红经济下生产的商品应该注重并且提高产品本身的质量，以便继续且持久吸引购买力。