顾欣颖 时尚管理 硕预

Firstly, in my specialized courses, I researched two major themes, one was candy colour and the other was fast fashion. Fortunately, I have known more about them through research. What's more, personally speaking, I have made great progress in the production of presentations and the presentation typesetting. As a result, I have the ability to show great self-confidence on stage to make a deep impression on others.

Secondly, the same purpose of these projects is to understand what kind of products consumers prefer, so as to understand consumers and predict the next trend. Through learning and understanding, I believe that the fashion industry should pay more attention to consumer behavior, consumer aesthetics, consumer trends, consumer lifestyle and crowd segmentation. Consider fashion attributes, aesthetic standards, and whether or not they will be popular in this day and age. My first project was a survey on the candy colour. At the beginning, I determined its popularity time, and then I began to conduct a large number of data survey, from colour deployment to handicraft to fabric colour difference, and made various analysis. Career analysis is carried out to predict what colour will be used by different consumers. In addition, regional consumer analysis and crowd consumer analysis are also carried out to predict the next trend. For the second project I did a lot of consumer analysis as well. In conclusion, I found its pricing, style and corresponding audience groups to summarize the rules, so as to understand their commonality and consumer preferences.

Finally, on the presentation of rendering, I can make clear point, the content is clear, eye-catching and focused. Meanwhile, what the customers really want to see is fully grasped by me.

首先，在这段学习经历里我调研了两个主题：“糖果色”与“快时尚品牌“。我通过各种调研手法了解其关键词的方方面面。并在各种场合汇报我的研究结果。经历了这样的过程，才使得我能在此次展览上为大家呈现出最终的研究结果。

然后，我的研究核心是去探索什么样的产品能更受到消费者的欢迎，并据此推测出未来的流行趋势。通过不断的学习与理解，我相信时尚产业应该更加关注用户的行为模式，用户审美变化，生活方式与人群分类。考虑到时尚的贡献、审美标准与不论究竟在什么时代都能流行的因素，我将第一个主题是关注在“糖果色“上。首先我确定其流行趋势，并通过大规模的数据收集，再落实到成品织物印刷，我都进行了充分的研究。用户对象职业分类让我清楚的意识到，不同的客户群体在颜色的选择上的区别，这些因素都直接影响到下一季度的色彩流行预测。第二个项目里我更加着重与用户缝隙，我找到了快时尚品牌的定价、风格与对应的手中群里是有一定的规则的，这样我能够了解他们的共性与消费者偏好。最后，我在此将所有的过程总结成册，使得我的客户能更明确的了解到我的研究结果。